Timeless Elegance, Thoughtfully Tailored. Designed in Seoul, Inspired by San Francisco.
Ashberry is a premium boutique label blending the refined aesthetics of Seoul with the effortless spirit of San Francisco. Founded in 2016 by Ashley Park—Seoul-born and California-raised—Ashberry was born from a desire to empower women of all sizes through timeless, functional, and beautifully crafted fashion.
Ashley’s early career in Silicon Valley surrounded her with bold thinkers and creators. Inspired by their conviction to build with purpose, she brought the same entrepreneurial mindset into fashion, starting Ashberry with a simple yet powerful belief: every woman deserves to feel confident, comfortable, and seen.
Since its inception, Ashberry has grown into a beloved boutique brand with over 15,000 dresses sold across 20+ countries. Every piece in the collection is designed with versatility and quiet sophistication in mind, made to carry you from work to weekends, and from city streets to coastal escapes.
Our Craftsmanship
At Ashberry, perfection is not a goal—it’s a practice.
We work exclusively with expert tailors and carefully vetted fabric suppliers to ensure each garment meets our exacting standards. By eliminating traditional retail markups and middlemen, we offer premium quality at an accessible price point, without compromise.
From the cut of a sleeve to the feel of a lining, every detail is considered. Each silhouette is developed with intention, offering structure where you want it, and ease where you need it. Our signature wrap dresses have become customer favorites for a reason: they flatter effortlessly, move with ease, and feel as good as they look.
We design not just for occasions, but for real women’s lives. Whether you’re commanding a room or catching a quiet moment for yourself, Ashberry is here to celebrate the beauty of your daily rhythm, dressing you in pieces that help you feel like yourself at your very best.
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